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Caterpillar, the global leader in construction and mining equipment, is venturing into uncharted territory: the consumer heavy-duty pickup truck market. Their 2025 model promises a blend of unparalleled ruggedness and cutting-edge technology, but success hinges on overcoming ingrained brand perception and competing with established giants. This ambitious move represents a significant financial investment with potentially transformative outcomes for both Caterpillar and the automotive industry. For more on large truck designs, see this page....